DAVID A AAKER ; JOHN G MYERS ; RAJEEV BATRA <br/><br/>
ADVERTISING MANAGEMENT 
RAJEEV BATRA; JOHN G MYERS ; DAVID A AAKER 
 - 5 
 -  PHI  1996 
 - xiii, 754 p. 
<br/><br/><label>ISBN: </label>9788120312197 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.120 BAT (MBA)  / DAV