PURBA HALADY RAO <br/><br/>
PREDICTIVE MODELLING IN STRATEGIC MARKETING 
PURBA HALADY RAO 
 - 
 -  PRENTICE HALL OF INDIA  2008 
 - xii, 146 p. 
<br/><br/><label>ISBN: </label>9788120336346 
<br/><br/><label>Subjects--Topical Terms: </label><br/>STRATEGIC MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8 RAO (MBA)  / PUR