DOUGLAS ATKIN <br/><br/>
THE CULTING OF BRANDS : TURN YOUR CUSTOMERS INTO TRUE BELIEVERS 
DOUGLAS ATKIN 
 - 
 -  PORTFOLIO  2004 
 - xxii, 230 p. 
<br/><br/><label>ISBN: </label>9781591840961 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8343 ATK (MBA)  / DOU