TY  - BOOK
AU  - ABAETE DE AZEVEDO; RICARDO POMERANZ
TI  - CUSTOMER OBSESSION : HOW TO ACQUIRE, RETAIN, AND GROW CUSTOMERS IN THE NEW AGE OF RELATIONSHIP MARKETING
SN  - 9780070140752
U1  - 658.409 AZE (MBA) 
PB  - TATA MCGRAW HILL
KW  - CUSTOMER RELATIONS MANAGEMENT
ER  -