ABAETE DE AZEVEDO; RICARDO POMERANZ CUSTOMER OBSESSION : HOW TO ACQUIRE, RETAIN, AND GROW CUSTOMERS IN THE NEW AGE OF RELATIONSHIP MARKETING ABAETE DE AZEVEDO AND RICARDO POMERANZ - - TATA MCGRAW HILL 2009 - vii, 226 p. ISBN: 9780070140752 Subjects--Topical Terms: CUSTOMER RELATIONS MANAGEMENT Dewey Class. No.: 658.409 AZE (MBA) / ABA