TY  - BOOK
AU  - KEVIN LANE KELLER
TI  - STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY
SN  - 9788120335400
U1  - 658.827 KEL (MBA) 
PB  - PRENTICE -HALL OF INDIA
KW  - MANAGEMENT
KW  - MARKETING
ER  -