KEVIN LANE KELLER STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY KEVIN LANE KELLER - 3 - PRENTICE -HALL OF INDIA 2008 - xxi, 692 p. ISBN: 9788120335400 Subjects--Topical Terms: MANAGEMENT MARKETING Dewey Class. No.: 658.827 KEL (MBA) / KEV