TERENCE A SHIMP <br/><br/>
ADVERTISING AND PROMOTIONS : AN IMC APPROACH 
KRUTI SHAH AND ALAN D'SOUZA 
 - 
 -  CENGAGE LEARNING  2007 
 - 650 p. 
<br/><br/><label>ISBN: </label>9878131503881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1 SHI (MBA)  / TER