TY  - BOOK
AU  - NIKHILESH DHOLAKIA; RAKESH KHURANA; LABDHI BHANDARI ET AL ET AL.
TI  - MARKETING MANAGEMENT CASES AND CONCEPTS
SN  - 9780333902752
U1  - 658.8 DHO (MBA) 
PB  - MACMILLAN INDIA LIMITED
KW  - MARKETING
ER  -