ALISON BAVERSTOCK HOW TO MARKET BOOKS : THE ESSENTIAL GUIDE TO MAXIMIZING PROFIT AND EXPLOITING ALL CHANNELS TO MARKET ALISON BAVERSTOCK - 4 - KOGAN PAGE 2008 - xii, 324 p. ISBN: 9780749454715 Subjects--Topical Terms: MARKETING Dewey Class. No.: 002.0688 BAV (MBA) / ALI