KRUTI SHAH; ALAN D'SOUZA <br/><br/>
ADVERTISING AND PROMOTIONS AND IMC PERSPECTIVE 
KRUTI SHAH AND ALAN D'SOUZA 
 - 
 -  TATA MCGRAW HILL  2009 
 - xxx, 987 p. 
<br/><br/><label>ISBN: </label>9780070080317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1 SHA (MBA)  / KRU