GUY R POWEL <br/><br/>
MARKETING CALCULATOR : MEASURING AND MANAGING RETURN ON MARKETING INVESTMENT 
GUY R POWELL 
 - 
 -  JOHN WILEY & SONS  2008 
 - xiv, 288 p. 
<br/><br/><label>ISBN: </label>9780470823958 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 POW (MBA)  / GUY