BARRY H COHEN <br/><br/>
10 WAYS TO SCREW UP AN AD COMPAIGN : AND HOW TO CREATE ONES THAT WORK 
BARRY H COHEN 
 - 
 -  ADAMS MEDIA CORPORATION  2009 
 - vii, 262 p. 
<br/><br/><label>ISBN: </label>97881598690828 
<br/><br/><label>Subjects--Topical Terms: </label><br/>GENERAL
<br/><br/><label>Dewey Class. No.: </label>659.13 COH (MBA)  / BAR