TY  - BOOK
AU  - SCOTT MCKAIN
TI  - WHAT CUSTOMERS REALLY WANT : HOW TO BRIDGE THE GAP BETWEEN WHAT YOUR ORGANIZATION OFFERS AND WHAT YOUR CLIENTS CRAVE
SN  - 9788131719701
U1  - 658.81222 MCK (MBA) 
PB  - PEARSON EDUCATION
KW  - MARKETING
KW  - RELATIONSHIP MARKETING
ER  -