SCOTT MCKAIN <br/><br/>
WHAT CUSTOMERS REALLY WANT : HOW TO BRIDGE THE GAP BETWEEN WHAT YOUR ORGANIZATION OFFERS AND WHAT YOUR CLIENTS CRAVE 
SCOTT MCKAIN 
 - 
 -  PEARSON EDUCATION  2008 
 - xxviii, 195 p. 
<br/><br/><label>ISBN: </label>9788131719701 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RELATIONSHIP MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.81222 MCK (MBA)  / SCO