TY  - BOOK
AU  - KEVIN LANE KELLER
TI  - STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY
SN  - 9788131719770
U1  - 658.827 KEL  (MBA) 
PB  - PEARSON EDUCATION
KW  - MANAGEMENT
KW  - MARKETING
ER  -