KEVIN LANE KELLER <br/><br/>
STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY 
KEVIN LANE KELLER 
 - 3 
 -  PEARSON EDUCATION  2009 
 - 714 p. 
<br/><br/><label>ISBN: </label>9788131719770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL  (MBA)  / KEV