TY  - BOOK
AU  - CHARLENE LI; JOSH BERNOFF
TI  - GROUNDSWELL : WINNING IN A WORLD TRANSFORMED BY SOCIAL TECHNOLOGIES
SN  - 9781422125007
U1  - 303.483322 CHA (MBA) 
PB  - HARVARD BUSINESS SCHOOL PRESS
KW  - GENERAL
KW  - ONLINE SOCIAL NETWORKS --ECONOMIC ASPECTS
ER  -