SIMON KNOX; STAN MAKLAN; ADRIAN PAYNE ET AL. CUSTOMER RELATIONSHIP MANAGEMENT : PERSPECTIVES FROM THE MARKETPLACE SIMON KNOX ; STAN MAKLAN ; ADRIAN PAYNE ; JOE PEPPARD AND LYNETTE RYALS - - BUTTERWORTH-HEINEMANN 2008 - xvi, 302 p. ISBN: 9788131214350 Subjects--Topical Terms: CUSTOMER RELATIONS MANAGEMENT Dewey Class. No.: 658.812 KNO (MBA) / SIM