TY  - BOOK
AU  - GERALD ZALTMAN; LINDSAY H ZALTMAN
TI  - MARKETING METAPHORIA : WHAT DEEP METAPHORS REVEAL ABOUT THE MINDS OF CONSUMERS
SN  - 9781422121153
U1  - 658.8342 ZAL (MBA) 
PB  - HARVARD BUSINESS SCHOOL PRESS
KW  - MARKETING
ER  -