GERALD ZALTMAN; LINDSAY H ZALTMAN <br/><br/>
MARKETING METAPHORIA : WHAT DEEP METAPHORS REVEAL ABOUT THE MINDS OF CONSUMERS 
GERALD ZALTMAN AND LINDSAY ZALTMAN 
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 -  HARVARD BUSINESS SCHOOL PRESS  2008 
 - xxi, 230 p. 
<br/><br/><label>ISBN: </label>9781422121153 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8342 ZAL (MBA)  / GER