DANIEL MICHEL; PETER NAUDE; ROBERT SALLE ET AL. BUSINESS TO BUSINESS MARKETING : STRATEGIES AND IMPLEMENTATION DANIEL MICHEL ; PETER NAUDE ; ROBERT SALLE AND JEAN-PAUL VALLA - - PALGRAVE PUBLISHERS 2002 - xviii,469 p. ISBN: 978033392195X Subjects--Topical Terms: BUSINESS MANAGEMENT Dewey Class. No.: 658.804 MIC (MBA) / DAN