STEVE BARON; KIM HARRIS <br/><br/>
SERVICES MARKETING : TEXT AND CASES 
STEVE BARON AND KIM HARRIS 
 - 2 
 -  PALGRAVE PUBLISHERS  2007 
 - xv, 291 p. 
<br/><br/><label>ISBN: </label>9781403937028 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 BAR (MBA)  / STE