HENRY ASSAEL <br/><br/>
CONSUMER BEHAVIOR AND MARKETING ACTION 
HENRY ASSAEL 
 - 6 
 -  CENGAGE LEARNING  1998 
 - xviii, 718 p. 
<br/><br/><label>ISBN: </label>9788131500361 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT GENERAL 
<br/><br/><label>Dewey Class. No.: </label>658.8342 ASS (MBA)  / HEN