ROGER PALMER; JUANITA COCKTON; GRAHAM COOPER <br/><br/>
MANAGING MARKETING 
ROGER PALMER ; JUANITA COCKTON AND GRAHAM COOPER 
 - 
 -  BUTTERWORTH-HEINEMANN  2008 
 - xi, 380 p. 
<br/><br/><label>ISBN: </label>9788131213674 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 PAL (MBA)  / ROG