BRIAN D SMITH <br/><br/>
MAKING MARKETING HAPPEN : HOW GREAT COMPANIES MAKE STRATEGIC PLANNING WORK 
BRAIN D SMITH 
 - 
 -  BUTTERWORTH-HEINEMANN  2007 
 - xvi, 377 p. 
<br/><br/><label>ISBN: </label>9788131211045 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 SMI  / BRI