MALCOLM MCDONALD <br/><br/>
MALCOLM MCDONALD ON MARKETING PLANNING : UNDERSTANDING MARKETING PLANS AND STRATEGY 
MALCOLM MCDONALD 
 - 
 -  KOGAN PAGE  2007 
 - x, 197 p. 
<br/><br/><label>ISBN: </label>9780749453787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8902 MCD (MBA)  / MAL