NOAH J GOLDSTEIN; STEVE J MARTIN; ROBERT B CIALDINI YES! 50 SECRETS FROM THE SCIENCE OF PERSUASION NOAH J GOLDSTEIN ; STEVE J MARTIN ; ROBERT B CIADINI - - PROFILE BOOKS 2008 - vi, 250 p. ISBN: 9781846680168 Subjects--Topical Terms: GENERAL Dewey Class. No.: 743.4 GOL (MBA) / NOA