KUMAR V <br/><br/>
MANAGING CUSTOMERS FOR PROFIT : STRATEGIES TO INCREASE PROFITS AND BUILD LOYALTY 
V KUMAR 
 - 
 -  PEARSON EDUCATION  2008 
 - xx, 295 p. 
<br/><br/><label>ISBN: </label>9788131719800 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CUSTOMER RELATIONS MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.151 KUM(MBA)  / KUM