TY  - BOOK
AU  - SHANMUGASUNDARAM S ED.
ED  - S. SHANMUGASUNDARAM
TI  - CUSTOMER RELATIONSHIP MANAGEMENT : MODERN TRENDS AND PERSPECTIVES
SN  - 9788120333260
U1  - 658.812 SHA (MBA) 
PB  - PRENTICE HALL OF INDIA
KW  - CUSTOMER RELATIONS MANAGEMENT
ER  -