GEORGE S DAY ; KUMAR V ; DAVID A AAKER <br/><br/>
MARKETING RESEARCH 
DAVID A. AAKER ; V. KUMAR AND GEORGE S DAY 
 - 7 
 -  WILEY INDIA  2007 
 - xvi, 751 p. 
<br/><br/><label>ISBN: </label>9788126508068 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING DATA ANALYSIS 
<br/><br/><label>Dewey Class. No.: </label>658.83 AAK (MBA)  / GEO