WAYNE D HOYER; DEBORAH J MACINNIS; PINAKI DASGUPTA <br/><br/>
CONSUMER BEHAVIOR 
WAYNE D. HOYER ; DEBORAH J MACINNIS AND PINAKI DASGUPTA 
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 -  BIZTANTRA  2008 
 - xxv, 595 p. ; g-9 
<br/><br/><label>ISBN: </label>9788177227543 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOUR
<br/><br/><label>Dewey Class. No.: </label>658.8342 HOY (MBA)  / WAY