PARASURAMAN A; CHARLES L COLBY <br/><br/>
TECHNO-READY MARKETING : HOW AND WHY YOUR CUSTOMERS ADOPT TECHNOLOGY 
A. PARASURAMAN AND CHARLES L COLBY 
 - 
 -  THE FREE PRESS  2001 
 - xiv, 221 p. 
<br/><br/><label>ISBN: </label>9780684864945 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.821 PAR (MBA)  / PAR