SURESH K ED. <br/><br/>
SEGMENTATION AND TARGET MARKETING : CONCEPTS AND CASES 
EDITED BY K SURESH 
 - 
 -  ICFAI  2005 
 - viii, 200 p. 
<br/><br/><label>ISBN: </label>9788178815796 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 SUR (MBA)  / SUR