JOHN W MULLINS ET AL. <br/><br/>
MARKETING MANAGEMENT : A STRATEGIC DECISION MAKING APPROACH 
JOHN W.MULLINS ; ORVILLE C. WALKER JR ; HARPER W. BOYD JR AND JEAN- CLAUDE LARRENCHE 
 - 5 
 -  MCGRAW HILL  2005 
 - xxiv, 520 p. 
<br/><br/><label>ISBN: </label>9780072863706 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 MUL (MBA)  / JOH