PRASHANT SALWAN ; JOHN L GRAHAM ; PHILIP R CATEORA <br/><br/>
INTERNATIONAL MARKETING 
PHILIP R. CATEORA ; JOHN L.GRAHAM AND PRAHANT SALWAN 
 - 13 
 -  TATA MCGRAW HILL  2007 
 - xxxi, 888 p. 
<br/><br/><label>ISBN: </label>9780070666993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.846 CAT (MBA)  / PRA