JAMES MAKENS ; JOHN BOWEN ; PHILIP KOTLER <br/><br/>
MARKETING FOR HOSPITALITY AND TOURISM 
PHILIP KOTLER ; JOHN BOWEN AND JAMES MAKENS 
 - 3 
 -  PEARSON EDUCATION  2007 
 - 909 p. 
<br/><br/><label>ISBN: </label>9788177582031 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>647.940688 KOT (MBA)  / JAM