TY  - BOOK
AU  - ROBERT ZEMSKY; GREGORY R WEGNER; WILLIAM F MASSY
TI  - REMAKING THE AMERICAN UNIVERSITY : MARKET-SMART MISSION-CENTERED
SN  - 9780813536248
U1  - 378.73 ZEM 
PB  - UNIVERSITY PRESS
KW  - MARKETING
KW  - EDUCATION, HIGHER-AIMS AND OBJECTIVES-UNITED STATES
ER  -