ROBERT ZEMSKY; GREGORY R WEGNER; WILLIAM F MASSY <br/><br/>
REMAKING THE AMERICAN UNIVERSITY : MARKET-SMART MISSION-CENTERED 
ROBERT ZEMSKY ; GREGORY R. WEGNER AND WILLIAM F. MASSY 
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 -  UNIVERSITY PRESS  2006 
 - xi, 231 p. 
<br/><br/><label>ISBN: </label>9780813536248 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING EDUCATION, HIGHER-AIMS AND OBJECTIVES-UNITED STATES 
<br/><br/><label>Dewey Class. No.: </label>378.73 ZEM  / ROB