TY  - BOOK
AU  - RITA GUNTHER MCGRATH; IAN C MACMILLAN
TI  - MARKET BUSTERS : 40 STRATEGIC MOVES THAT DRIVE EXCEPTIONAL BUSINESS GROWTH
SN  - 9781591391237
U1  - 658.4012 MCG (MBA) 
PB  - HARVARD BUSINESS SCHOOL PRESS
KW  - MARKETING
ER  -