RITA GUNTHER MCGRATH; IAN C MACMILLAN <br/><br/>
MARKET BUSTERS : 40 STRATEGIC MOVES THAT DRIVE EXCEPTIONAL BUSINESS GROWTH 
RITA GUNTHER MCGRATH AND IAN C. MACMILLAN 
 - 
 -  HARVARD BUSINESS SCHOOL PRESS  2005 
 - viii, 264 p. 
<br/><br/><label>ISBN: </label>9781591391237 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.4012 MCG (MBA)  / RIT