TY  - BOOK
AU  - CHAN KIM W; RENEE MAUBORGNE
TI  - BLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT
SN  - 9781591396190
U1  - 658.802 KIM (MBA) 
PB  - HARVARD BUSINESS SCHOOL PRESS
KW  - STRATEGIC MANAGEMENT
KW  - NEW PRODUCTS
ER  -