CHAN KIM W; RENEE MAUBORGNE <br/><br/>
BLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT 
W. CHAN KIM AND RENEE MAUBORGNE 
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 -  HARVARD BUSINESS SCHOOL PRESS  2005 
 - viii, 240 p. 
<br/><br/><label>ISBN: </label>9781591396190 
<br/><br/><label>Subjects--Topical Terms: </label><br/>STRATEGIC MANAGEMENT NEW PRODUCTS 
<br/><br/><label>Dewey Class. No.: </label>658.802 KIM (MBA)  / CHA