JAMES H GILMORE; JOSEPH PINE B <br/><br/>
AUTHENTICITY : WHAT CONSUMERS REALLY WANT 
JAMES H GILMORE AND B JOSEPH PINE II 
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 -  HARVARD BUSINESS SCHOOL PRESS  2007 
 - xiii, 299 p. 
<br/><br/><label>ISBN: </label>9781591391456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOUR
<br/><br/><label>Dewey Class. No.: </label>658.8343 GIL (MBA)  / JAM