TY  - BOOK
AU  - PAUL GREENBERG
TI  - CRM AT THE SPEED OF LIGHT : ESSENTIAL CUSTOMER STRATEGIES FOR THE 21ST CENTURY
SN  - 9780070590571
U1  - 658.812 GRE (MBA) 
PB  - TATA MCGRAW HILL
KW  - CUSTOMER RELATIONS MANAGEMENT
ER  -