TY - BOOK AU - JERRY ACUFF; WALLY WOOD TI - STOP ACTING LIKE A SELLER AND START THINKING LIKE A BUYER : IMPROVE SALES EFFECTIVENESS BY HELPING CUSTOMERS BUY SN - 9780470068342 U1 - 658.85 ACU (MBA) PB - JOHN WILEY & SONS, INC. KW - SALES MANAGEMENT ER -