ARUL GEORGE SCARIA <br/><br/>
AMBUSH MARKETING : GAME WITHIN A GAME 
ARUL GEORGE SCARIA 
 - 
 -  OXFORD UNIVERSITY PRESS  2008 
 - xvii, 217 p. 
<br/><br/><label>ISBN: </label>9780195693072 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.1 GEO (MBA)  / ARU