RICHARD GAY; ALAN CHARLESWORTH; RITA ESEN <br/><br/>
ONLINE MARKETING - A CUSTOMER-LED APPROACH 
RICHARD GAY;ALAN CHARLESWORTH; RITA ESEN 
 - 
 -  OXFORD UNIVERSITY PRESS  2007 
 - xvii, 538 p. 
<br/><br/><label>ISBN: </label>9780199239009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.84 GAY (MBA)  / RIC