LUKE SULLIVAN HEY, WHIPPLE, SQUEEZE THIS : A GUIDE TO CREATING GREAT ADS LUKE SULLIVAN - 3 - JOHN WILEY & SONS, INC. 2008 - xiv, 329 p. ISBN: 9780470190739 Subjects--Topical Terms: ADVERTISING Dewey Class. No.: 659.132 SUL (MBA) / LUK