ALEX FRANKEL <br/><br/>
WORD CRAFT 
ALEX FRANKEL 
 - 
 -  THREE RIVERS PRESS  2004 
 - xii, 241 p. 
<br/><br/><label>ISBN: </label>1400051053 
<br/><br/><label>Subjects--Topical Terms: </label><br/>GENERAL BRAND NAME PRODUCTS-CASE STUDIES 
<br/><br/><label>Dewey Class. No.: </label>658.827 FRA (MBA)  / ALE